CORPORATE SUPERPOWER: Cultivating A Winning Culture For Your Business by Oleg Konovalov

Multi-volume author and international business expert Oleg Konovalov introduces us to his third book Corporate Superpower:
"The great Peter Drucker said, "Culture eats strategy for breakfast" and Oleg Konovalov shows why this is so true! Corporate Superpower can help your organization create the culture needed to move to the next level of success. Great coaching on culture from a great thinker!" - Marshall Goldsmith, Thinkers 50, #1 Leadership Thinker, #1 Executive Coach in the World 

Many organizations today find themselves stagnating, struggling just to keep up in today's rapidly changing environment. Companies rise and fall with alarming rapidity. Employees and managers have little or no loyalty to their organizations and are always on the lookout for a bigger pay check or the next step in their own careers. All of this presents major problems for any group, whether a gas station, church or international corporate powerhouse. And they can all be traced back to one thing - culture. 

Culture is the soul of any organization. A strong culture breeds loyalty, innovation, and success. A weak culture will breed cynicism, apathy, instability, and the eventual demise of the organization. Yet, culture is an often overlooked aspect of business thinking and strategy. 

However, there are a lot of organizations with counterproductive cultures in which culture is an inhibitor, slowing down all processes and increasing transaction, governance and production costs. This issue is rarely discussed but very often faced by all of us. 

Positive culture can't be maintained without such critical factors as respect, job satisfaction, involvement, loyalty, shared affection, preparedness to change, and responsibility, which defines the engagement of everyone in an organization. Teamwork, innovativeness, professionalism, accountability, shared vision, and trust form the main asset of any organization, its metaphysical resources. They define the nature of psychological power residing in culture and have direct impact on a company's performance and achievement of its goals. Whether or not this potential is realized depends on how effectively it is exploited. 

In this book, a reader will learn what culture is, why it is important and how to fix it when it goes wrong. Leaders, management, as well as employees on the front lines will benefit from the discussion. This book is for those rising above the ordinary every day.

Dr. Konovalov has provided the compass that modern businesses must follow to achieve maximum success! Not a single step nor a 12-step program, but an organic package to help guide every manager and owner to the desired success. This is the new paradigm for the information age. The concept of the Industrial Baron has been eclipsed by the Faithful Servant, the person at the top can best ensure that success is achieved at every level in the organization.
I enjoyed this book and award 4.7 stars.

I have reviewed the previous book, "Organizational Anatomy" here: www.wordrefiner.com/book-reviews/organisational-anatomy-a-managers-guide-to-a-healthy-organisation-by-oleg-konovalov 

​I have reviewed the next book, "Leaderology" here: www.wordrefiner.com/book-reviews/leaderology-by-oleg-konovalov 

You can buy this book:
https://www.amazon.com/CORPORATE-SUPERPOWER-Cultivating-Winning-Business-ebook
https://www.amazon.co.uk/Corporate-Superpower-Cultivating-Winning-Business
https://www.goodreads.com/book/show/39013930-corporate-superpower

​You can follow the author:
https://twitter.com/olkonol_oa
http://olegkonovalov.com/
https://valuekod.com/2-hour-free-executive-workshop-to-diagnose-fix-corporate-culture-problems/ 

​​Copyright © 2018 Mark L Schultz except for the author's introduction