The Issue of Poor Writing and How to Reduce It by Daniela McVickers

​Writing is essential for effective communication, being also a key strategy for brands to promote their products and engage with their clients. In a world dominated by technology and devices, the way people write has changed a lot. Writers are more focused on the quantity, instead of quality. What is more, it is scary to see how many poorly-written pieces are promoted online, some of them gaining incredible popularity. So, what is to be done? How can content writers improve their quality and stand out from the crowd? You will find the answer to this question and many more tips on how to reduce the issue of poor writing by reading this article.
What causes poor writing?

• Lack of experience with the topic – it is very easy for clients to hire a freelance writer from Upwork or other similar content mills. However, from the thousands of applicants for the job, there are only a few who really have experience with the industry they need to write about. Despite their excitement and adaptability, a writer needs knowledge and experience to write a high-quality article.
• Many writers think that a less-popular industry needs boring writing – each industry is unique in its own way and has people obsessed with the topic. One of the mistakes that many writers do is to not put an effort to understand the topic and to like it. When they consider it is just a job, they will end up producing poor and boring writing, which gives information but doesn’t transmit emotions.
• Lack of understanding of the target audience – one of the most common mistakes that content writers do when they receive an assignment is not asking all the details from their clients. Apart from the guidelines on how to write the content and whether there are certain links to include, a content writer should ask who is the target audience. This is a critical element that writers should take into consideration if they want to produce high-quality content.

How to reduce poor writing
1.Read as much as you can
The biggest weapon a content writer can have is staying updated with relevant information. When you decide to become a writer, you have two options: either you choose two or three niches on which you want to specialize, or you become a universal writer. Either option you choose, it is very important to read as much as you can about the topic you are going to write, as well as staying constantly updated with everything new in the industry. Moreover, even though you write a topic you have never heard about, you should do detailed research and find out what are the specifics that fascinate people and what makes them read an article. Furthermore, an efficient strategy that you can apply is creating news alerts on the subjects you want to specialize in. For example, Google Alerts is a very effective tool which you can use to receive daily updates on the topics you want to write about.
2.Understand who is your target audience
One of the most common mistakes that many writers do is not asking their clients all the details when they receive an assignment. Usually, they receive the maximum number of words, the tone, and topic. However, this is not enough information as you will need to know who is going to read your article. Therefore, your client should give you details on what are the audience’s favorite products and which are their customers’ major problems for which they need an immediate solution. Based on this information, you will be able to write an article which provides relevant information, as well as meet the customers’ expectations. You can also check some of the best writing services reviews and learn from their guides on how to improve your writing skills by understanding who is your target audience.
3.Practice to make it perfect
It is perfectly normal that writers don’t master excellent writing skills from the beginning. Just like any other skill, writing gets better with constant and ambitious practice. Moreover, you should be aware that you won’t improve their writing overnight. You will need to work hard and stay motivated to deliver impeccable writing. You can organize daily writing sessions and collaborate with professional writers to receive feedback from their side for your work. For example, you can write a short article every day on a given subject. Even though it may seem tiring in the beginning, this is an exercise which will help you get better in your writing and be able to freely express your emotions and transmit clear messages. 
4.Use technology to your advantage
It is absolutely clear that technology is part of our lives nowadays. We are constantly exposed to social media and the internet, browsing every day for new information on various topics. On the other hand, when you are a writer, social media and the internet can be a distracting factor. However, instead of leaving the internet and technology aside, you can use them to your advantage. For example, you can improve your writing skills by using various online tools for synonyms or grammar check. What is more, you can also use your mobile devices to read relevant articles and books relevant to the niche you want to get specialized in. Thus, you can improve your writing skills and find your ideas easier when you receive a new assignment.
Final thoughts
Writing is definitely not rocket science as it is not available only for those with innate talent. Anyone can be able to improve this skill with constant practice and permanent motivation. Moreover, you should put all the efforts to become better and trust your potential. What is more, you should write a short article on a new topic every day. Even though you won’t publish all your articles, this is an effective exercise which you can use to become a better writer. Doing extensive research and understanding your target audience are some of the techniques which will help you stand out of the crowd and reduce poor writing. 
Her twitter is twitter.com/danielamcvick
You can reach Daniela at http://educatetips.com